The developer of the six-bedroom oceanfront mansion, which plays up biophilic design, said he's looking to expedite the sale to focus on other projects.

 An oceanfront Malibu trophy home once asking nearly $75 million is headed to auction next month.

The California property, known as the Kaizen Home, originally hit the market for $74.8 million in early 2022 and was last asking $47.8 million, but it will go under the hammer with no reserve from July 25-31 online through Concierge Auctions, in cooperation with Aaron Kirman of AKG Christie's International Real Estate and Branden and Rayni Williams of Williams & Williams at The Beverly Hills Estates.

Kaizen is a compound of two Japanese words that together translate as "good change" or "improvement," but has come to mean "continuous improvement."

The six-bedroom concrete pad was completed last year by owner and property developer Kris Halliday, who set out to create a modern home with a beach vibe, according to a news release.

"I believe in pushing the boundaries of innovation and that extends to all aspects of my work," said Halliday, who bought the underlying property for $5.4 million in 2018, records with PropertyShark show.

By choosing to head to auction "I am embracing a time-guaranteed solution that allows me to concentrate my energy on my next project," he added.

Not only does an auction expedite the sale process by giving potential buyers a deadline—meaning they can't mull a purchase for months or years—for certain luxury properties that are unique or high-priced, they can help sellers get the right price point as well. Plus, the auction process also allows more transparency, with all parties able to follow the bids, either at a live auction or online, Mansion Global has reported.

The home exudes biophilic chic, infusing sunlight, greenery and natural colors and materials throughout.

 There are floor-to-ceiling motorized frameless glass walls that take in far-reaching ocean views; hand-carved natural stone and wood accents; a 2,000-gallon aquarium; a 20,000-gallon koi pond; and interior green walls.

It's the "definition of California living," said Kirman, and "epitomizes organic design with modern amenities."

There's plenty of the latter on offer, including a Dolby Atmos home theater, two primary bedroom suites, a game room, an infinity pool, outdoor entertaining areas, multiple terraces, and two four-car garages equipped with electric car charging stations.

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